Wednesday, 13 June 2018

New Destination in North Bengal



West Bengal has slowly been building up her wares in terms of tourist facilities that will enable more and more tourists to explore this land, and Saraswatipur Tea Resort seems a worthy addition.



The North Bengal region is possibly the richest the state has to offer in terms of natural beauty and tourist attractions. The humble tea bush encapsulates the feel of the region, a slice of its rich history and last but not least, its importance to the state’s economy.
Generally when we talk about tea estates, the vision that comes to the mind is about a place with a fascinating landscape. It is amazing that in reality, some are situated in breathtaking locations surrounded by dense woods, babbling rivers and having a sizeable treasure of flora and fauna. 



Saraswatipur Tea Resort which is located inside the Baikunthapur Forest beside the Teesta River has a similar fairytale like setting.

Gajoldoba, Jalpaiguri, West Bengal
Tea Resort
This resort is the first tea tourism related venture for Saraswatipur Tea & Industries Limited, which is owned by the Kalyani family.

The picturesque luxury tea resort is being set up within the perimeter of the over 100 year old Saraswatipur Tea Estate which was founded by Late Sitaram Kalyani.
The present owner Mr. Kishen Kalyani who is very upbeat about the project says that two new bungalows are being built adjacent to the existing century old bungalow. Expected to be completed by August, 2018, each of the bungalows will have 4 (four) Double-Bedrooms with facilities such as a Restaurant, Bar and Coffee Shop along with a Gymnasium, Game-Room, a well-stocked Library and a small Conference Room.
Although the combination is pretty impressive, what steals the show is that the resort will have facilities such as a fully organic kitchen garden with a wide range of seasonal vegetables and fruits to enable guests to pick seasonal vegetables and fruits of their choice and plan their menu independently. Possibly, it will be the only resort in West Bengal to adopt this visually delightful décor and this is where Saraswatipur Tea Resort scores top marks.
While guests can get a firsthand experience about tea manufacturing in the tea factory, the resort will have a tea boutique where they can blend and brew a cup of tea from a range of choicest grades of tea.

The Inspiration
Conceptualizing this resort has been an amazing journey driven by the inspiration from the Hon’ble Chief Minister of West Bengal Smt. Mamata Banerjee’s proposed dream project Gajol Doba. We envisage crafting unforgettable experiences for our guests and offer seamless service alongside unique local experiences,” says Mr. Kishen Kalyani, MD of Saraswatipur Tea & Industries Limited.

Baikunthapur Forest, Jalpaiguri, West Bengal
Setting a new Benchmark
Saraswatipur Tea Resort will turn out better than our expectation,” says Mr. Kalyani.  “The combination of an amazing site and unique service offerings that we have learnt from 100 years of tea making experience should make for a timeless property. We hope to set a new benchmark for luxury tea tourism in West Bengal by creating a world-class resort that caters to the new breed of traveler being attracted to our country.”

Brand Communication & Campaign
Leading destination branding & online Travel agency www.myjungletrip.com which is handling a slew of tourism projects in the state and elsewhere will be carrying out extensive campaigns to promote and market the resort on all available platforms.

Conclusion
Revealing his vision, which is to make the most of Bengal’s natural bounties and uplift the region economically through the various scopes for tourism, Mr. Kalyani urges others to follow his footsteps and invest in the region.



   https://saraswatipurtearesort.com/


Sunday, 20 May 2018

Unraveling the Communication Key to Branding




marka.work is a full-fledged branding and communication agency under My Jungle Trip. ‘marka’ is a Greek word which stands for ‘Brand’ and as such, the agency is a branding specialist engaged in developing innovative elements of brand communication. Having a rich domestic and international exposure in the tourism industry, Marka Work is steadily making commendable inroads into a variety of domains directly or indirectly connected with the industry.





marka.work has plans to promote and brand small destinations of East and Northeast India and get them highlighted on the global map. The endeavour will be to cover every aspect of the destination that needs attention. The overall objective is to empower both the destination and the community living there.
Truly speaking, at the end of the day the success of destination branding should benefit the people for it is they who have been the guardians of that place.

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Friday, 6 April 2018

SIKYA JHORA: A Thrilling Journey



A small Village named Bankona adjacent to Buxa Tiger Reserve is now popularly known to the Tourists as Sikiya Jhora Eco spot for its thrilling and adventurous Boating environment. A streamline came out from the Buxa Jungle with Lagoon topography. The streamline takes several turns where jungle covered and makes a hide seek with the wilds. So, during your journey by boat you may feel the Nature and thrill. Different varieties of Birds and doubtful presence of the Wilds in the Nature will purify your monotonous soul.

Thursday, 5 April 2018

REGISTER YOUR HOMESTAY WITH MY JUNGLE TRIP


The Rural Home-stay project initiated by My Jungle Trip has been conceptualized to give a new dimension and thrust to the rural and semi-urban areas. The project will not only tap the tourism prospect available in these areas but will also empower the local community by way of tourism related economic growth.
This project aims to provide local inhabitants a fantastic business potential. They can rent out any livable space at their disposal to foreign and domestic tourists as per their convenience and earn a sustainable living

HOST POTENTIAL

A living space can bring in additional income to the owner when it is rent out to travelers.

Having tourists as tenants' means you get in touch with new cultures and way of life which helps to improve your outlook.

The owner can select any convenient time period to rent out the property

SHARE A ROOM
Share a room along with other existing facilities with the guest
Provide a private room to the guest and share other facilities and common spaces Entire Residence: Let out the entire living space to the guest

MEMBER HOST RESPONSIBILITIES
Travelers who log on to the MJT website seek home-stay facilities that are well maintained. They also verify the credentials of the respective owners. Member hosts are therefore required to do the following

Hosts should maintain their properties to keep them neat and hygienic and also provide clean basic amenities.

Guests prefer hosts whom they can trust. Member hosts can provide detailed information about themselves on the site.  

A Rural Tourism Initiative from www.myjungletrip.com




HOMESTAY: White House, Nakshal


WHITE HOUSE, NAKSHAL


White House Nakshal is on the left-hand side of Naxal River on way from Chapramari to Jhalung in Mourey hills. This is a beautiful Home stay running by experienced Host Mr. Akhbar Rai. From here one can enjoy the natural beauty throughout the day from the window or sitting ideally in the Lounge of White house. You may taste the Rai cuisine here.




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Wednesday, 4 April 2018

PAGSAMKHA PATH TREKKING


There is an old English saying – “Lesser known are more interesting.” There are boundless treasures of nature hidden from our view in the inaccessible frontiers of the Country. These beautiful gifts, the abundances of Nature, are indeed intoxicating.
To the die-hard lovers of nature, nowadays, trekking is becoming more and more popular. It is such route, where Civilisation’s paw is not yet felt. The animals, the birds, the green, the mountain and the sky are waiting for those who feel delighted to make one’s acquaintance with wild Cascades, the unknown mountain ranges and the unfamiliar blossoms.
To unwind for an extended weekend of three days from the humdrum of day-to-day life, we chose to go trekking to Buxa and further north to Lapchakha, to feel the pulse of nature! With endless green against a blue azure sky, the Buxa Tiger Reserve in Dooars at the foot of the Himalayas in West Bengal is a land of surreal dreams.
From Kolkata, we come to Alipurduar by train. We get along with our tour on Day 1; from Alipurduar Court area taking an early lunch.
The journey along the Buxa Feeder road is mesmerizing. In the horizon we see the smoky mountain ranges. As we move on contemplating, all of a sudden we’re to believe that we’ve come far beyond the lush green tea-gardens. We’re so much engrossed with our thoughts that without any notice, the deep enthralling forests of Dooars engulf us. Dense Sal forests surrounded us. The silent nerve-wrecking shadowy road moves on and on. The drowning of Crickets is the only other sound felt.
In this Tour we’re joined and guided by Mr. Tamal Goswami, who we learn as we proceed is an archaeologist, a friend of nature and also of the forest dwellers, in the true sense of the term. A halt at the Rajabhatkhawa Nature Interpretation Centre is an experience. It helps us to reveal the detailed study of nature, with its flora and fauna. After getting our permits to enter the Core forest of Buxa Tiger Reserve, we arrive at Santrabari, from where onwards we’re to trek.
Carrying our haversacks on back, along with our food materials, we start trekking. According to the local people, the journey is of forty-five minutes. For the people of plains, it takes two and a half hours. The route is along the lap of the range, like a Python, turning this way and that. An ascent followed by a descent, again an ascent….. We trek through the virgin forests and listen to the magical music of nature.


Hsshh!! Just a word for you secretly. Mr. Goswami is slowly revealing to us the magic spell of wilderness! – his acquainting us with the unknown blossoms, rare orchids, wild smells, hilly cascades and glimpses of beautiful birds with their signature tunes is a melody forever.
After an hour’s wild trekking we reach the first village – Sadar Bazar. For those who cannot take the journey at a starch on want to enjoy the wild, wildlife – they can stay at Rover’s Inn. But we opt to move on. Several Drukpa (tribal) children in red, green, yellow greet us along the way and join us.
As we continue over journey, it is nearly late afternoon. All of a sudden, much to our surprise he points us – the beams of sunlight glimmer over the top of the Buxa fort! ‘Megher Gaye Jailkhana’ (মেঘের গায়ে জেলখানা) – the detune camp amidst smoky clouds. We emerge onto a valley.
(Hey look! Is this the place where we’re going to stay? A wooden house!)
The forest villagers join their hands to play hosts for the tourists. In other words the nature lovers or trekkers are accommodated in the homes of ethnic villagers and entertain them with local cuisine & flavor. The setting sun in the backdrop of the Buxa fort seems to step forward to establish this strong bondage between man and nature.
As complete darkness engulfs us, we come back to the Dukpas Hut. From the bedroom’s windows it’s the round silvery moon in eastward ho! The early dinner in solar long consists of hot rice, Dukpa chicken curry with salad. The full moon lulls us to sleep.
Next morning we come out early, to be a companion of the tender, un-smelt dawn. The tempting Buxa fort calls us. The foothills of the Bhutan hills – Buxaduar has a history of its own. From a territorial fort to a Detention  camp, the walls still bear the whisperings. Later on we visited the Heritage Museum.
Our next destination is further east to Lapchakha. The hilly route through big and small crevices moves along prattling with the mountains and the forests. Moving amidst the forests, smearing our bodies with the smell of greenery, enveloping in the mystery of chiaroscuro – has a joy in itself. As we enter the village, we pass through a Buddhist (stupa) Chorten.
After an hour, amazement awaits us. It’s a valley!! – The touch of the magic wand of the wizard has revealed to us a wonder world! On entering Lapchakha, dense fog surrounds us. As we stand mesmerized, all of a sudden, everything changes to a golden hue, again by the trick of the invisible magician.
Our resting place in Lapchakha is ‘Da chhin’ – one of the few houses of the Dukpas, providing strong ethnic flavor. As lunch we’re served with their inimitable cuisine. I personally find ‘Ima taachi’ mouthe watering.
Night came in steady steps here. Slowly the different ranges, dense forests, distant rivers, vanish out of our sight as dense clouds and fog engulf us. The solitary cry of the ‘Ha-titi’ wishes us goodnight!


On day 3, its time to descend ‘Phodgem’ (the elder brother) owner of the Da chin) and his family bid us farewell. We bid adieu to the endless shades of green, music of supreme silence to innumerable faces to Lapchakha and to Buxa. We return by the same route. Winds blowing through rustling leaves, the non-stop music of mountain streams, rays of golden sunlight trickling through the surroundings accompany us till Santrabari where our carriage is waiting for us – and we think it’s from here that we start to real journey.


How to go: One has to reach New Alipurduar or Alipurduar Junction by train from Kolkata/ Bombay/ Delhi. One can go from Alipurduar to Santrabari by any conveyance and then trek onwards to Buxa.
Bus Servise: Weekly (on Sun day) NBSTC Bus service available from Alipurduar for Buxaduar on on 7 am & 1 pm. Daily on 7 am & 1 pm NBSTC Bus service available from Alipurduar to Jainti Via 28-19 busty Beat Office for Buxaduar.

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LAPCHAKHA- A gift form God: Amrita Goswami


Lapchakha – a Gift from God
Amrita Goswami

Our last week destination was Lapchakha en-route Buxa.
As the morning rays of the sun glorify the historical Buxa Fort, we trek more north towards Khataline. The winding hilly path past the small hamlet is quiet tough. A halt here and there suddenly makes the bird lover sight his choices. The consecutive twists and turns takes one to his utter surprise...to a vast openness... to a plateau atop the hillock!


Lapchakha is a gift from God.

The 180degrees panorama gives a bird's eye view of the numerous rivers... Katlung, Raidak, Jainty, Bala, Buxajhora, Masanikhola, Dima, Basra, Torsa... alongwith the towns and villages!  The veil of clouds seems majestic as they slowly uncover the setting sun.
Lapchakha is a photographer's delight, a paradise for a lover of nature, a bird watcher's treasure and a trekker's joy.



How to go: One has to reach New Alipurduar or Alipurduar Junction by train from Kolkata/ Bombay/ Delhi. One can go from Alipurduar to Santrabari by any conveyance and then trek onwards to Lapchakha via Buxa. Lapchakha is 30 minutes trek from Buxa fort.
Bus Servise: Weekly (on Sun day) NBSTC Bus service available from Alipurduar for Buxaduar on on 7 am & 1 pm. and daily on 7 am & 1 pm NBSTC Bus service available from Alipurduar to Jainti Via 28-19 busty Beat Office for Buxaduar.

To Know More
www.myjungletrip.com



MOUAMARI BAMBOO HUT –a concept of Village Tourism


Mouamari Bamboo Hut, Mainaguri, West Bengal, India

It was an unexpected bicycle joyride taking an enjoyable backseat. That's Dakshin Moyamari! a countryside white road full of ups and downs slowly unveils to you the wonderful sunset. The wooden board just atop the winding waterways beckons you to sit with your foot loose and enjoy the twilight with your cup.
Cosy, bamboo huts with intimate, friendly decor made of bamboo is the essence of Ranjuda's hospitality. You can feel Nature to its utmost either on a full moon night or during the monsoons!
Numerous guests from all over Bengal spend some days here just relax or in holidays mood. Birders also come here to enrich their knowledge on Ornithology




Two number of Bamboo Cottage with attached Bath furnished with Bamboo furniture are another attraction for staying here. One may go for sports angling here on request. The  Bengali cuisine with organic food added extra flavor in your holidays.
From here one may visit Gorumara National Park, Gajoldoba Bird blind or Khuttimari. But the best ever tour is the Heritage tour or Archaeological tour, where you may discover the ancient Maynaguri – the township on Silk Route.



This is not only a Home stay, but more of it is Ashram for Bamboo artisans. Many people from different part of Dooars including Assam used to come here and learned the Bamboo Crafts. Ranju give a free training to all of them just to distribute his knowledge on Bamboo art & crafts.


How to go: The Dakshin (south) Mouamari Village is only Five (05)Km far from the New Maynaguri and only 65 Km from New Jalpaiguri station. Maynaguri town is well connected by Bus services with all over Bengal.

Book Now 

www.myjungletrip.com





Tuesday, 3 April 2018

DESTINATION BRANDING



FROM TELEVISION HOSTING TO DESTINATION BRANDING

The Jalpaiguri headquartered My Jungle Trip which is based on a fully digitized platform has been into a range of activities such as Destination Branding & Marketing, Rural Home-stay Ventures, Tea Tourism Projects, Travel Technology and Online Travel for quite some time. It is now putting the spotlight on quaint destinations of the country for even the best destinations may not see the light of the day unless someone props it up for others to see and relish.

Man by birth is a traveler and he always hunts for new places. The new generation is even keener to identify and experience unexplored destinations.

For former NDTV employee Debasish Das, these were the two reasons that added fuel to the idea that had blossomed in his mind during his stint in Africa. Actually while working in Africa & Middle East Countries, Debasish came in touch with a tourism promotion agency and he was impressed by the promotions executed by the agency to promote some lesser known places like Tanzania, West Africa so as to bring them to the fore.

After bidding adieu to his corporate job, Debasish returned to India and joined the family tea business in Jalpaiguri. This was to open another innings later but for the time being the idea that he had accumulated abroad led to the formation of a travel portal - My Jungle Trip. Built on a fully digitized platform, the portal incorporated almost every aspect of travel and tourism right from online booking of Homestay and hotels to awesome tours to rural home-stays to outstation taxi bookings and so on.


What Debasish actually wanted to do to his hometown Jalpaiguri or his home state West Bengal was something different. But it was My Jungle Trip which gave him the inkling and it came forth through the rural tourism venture initiated under the portal. It was during a visit to a small town like Alipurduar in West Bengal to solicit cooperation from rural home-stay owners that realization dawned on him.

The place had immense scope for rural and tea tourism and there are similar places scattered around the state but sadly they are yet to find any mention on the global tourism map. And each of these lesser known destinations had communities raring to network with the greater worldwide community, says Debasish.

That was when he decided to take up these places one by one and promote their USPs in the most authentic manner. Although Destination Branding and Online Travel Company My Jungle Trip  is relatively new, it is steadily making inroads in places like Jalpaiguri, Alipurduar, DooarsKalimpong and Darjeeling, Gangtak by way of initiating rural and tea tourism projects with active cooperation from local communities, tea garden and home-stay owners and state government departments.



CHOICE OF NEW CULTURES/ NEW DESTINATIONS 
Latest surveys indicate that an increasing number of travelers prefer to explore new cultures and new destinations. These are the two most determining factors that motivate people to pack their traveling bags.

PROMOTING RURAL AND SEMI URBAN DESTINATIONS 
At the moment, Debasish through My Jungle Trip is focusing on home-stay and tea tourism projects in the rural and semi-urban destinations of West Bengal. Rural home-stay owners are being provided the necessary training to upload their property details on the web portal, solicit bookings from interested travelers and thus earn a sustainable living. On the other hand, tea estates having Heritage Bungalows are being encouraged to initiate tea tourism projects within the estate with technical assistance from the state government tourism department. The first such venture is taking shape at Saraswatipur Tea Estate in Jalpaiguri.

This is a small beginning and we hope to cover more areas gradually. All these small destinations have ample scope to ensure sustainable living to the communities which ultimately will lead to all round development of the area, Debasish adds.

COUNTERING BOTTLENECKS
Debasish feels that lack of tourism awareness amongst people is one of the main reasons that thwart the potential of small destinations. Moreover, the initial thrust required to get things going is also missing. However, with appropriate counseling and lot of detailed discussions, things finally start moving, he adds.


The government is well aware about the potential of such small destinations and also has a clear cut tourism policy but the concerned people have to approach and avail the schemes meant for their economic upliftment, he comments.


Truly speaking, at the end of the day the success of destination branding should benefit the people for it is they who have been the guardians of that place, Debasish signs off.  

WHAT NEXT 
My Jungle Trip has plans to promote and brand small destinations of East and Northeast India and get them highlighted on the global map. The endeavour will be to cover every aspect of the destination that needs attention. The overall objective is to empower both the destination and the community living there.




Sunday, 25 March 2018